Henri Toivonen – Lancia Delta S4 – Lombard RAC Rally 1985

Rally Driver - Henri Toivonen and Markku Alen

Lancia ‘works’ drivers Henri Toivonen (centre) and Markku Alen.

1985 Lombard RAC Rally. Henri Toivonen and Neil Wilson power their Lancia Delta S4 through Clumber Park on their way to victory.

1985 Lombard RAC Rally.
Henri Toivonen and Neil Wilson power their Lancia Delta S4 through Clumber Park on their way to victory.

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Bensons Hits The Bulls-Eye with Gary Anderson

Gary Anderson

Leading bed retailer, Bensons for Beds, has hit the bulls-eye with its sponsorship of British world-class dart player Gary Anderson.

Gary ‘The Flying Scotsman’ Anderson was runner-up at the 2011 PDC World Championship and the Players Championship Finals which has taken him up to 3rd place in the Professional Darts Corporation ranking list.

Having joined the PDC in 2009, Gary won one Players Championship in his rookie year, and four in 2010, along with an appearance in the finals of the UK Open. Bensons is backing the player with a five-figure, 12 month sponsorship deal.

The Doncaster store staff with Gary

“Darts attracts a family audience on the TV and is growing in popularity every year with the 2011 PDC World Championship getting a viewership of 920,000, which is a rise of 32,000 people on last year”, said Mike Roberts, finance director of Bensons, and himself a PDC player. “Bensons is proud to be sponsoring a successful British player in very a competitive sport that has such a large and loyal fan base”.

Anderson will wear Bensons for Beds shirt patches on TV and non-TV events, exhibitions and personal appearances. The deal follows the success of last year’s sponsorship by Bensons of Colin ‘Jaws’ Lloyd, Colin ‘Ozzy’ Osborne and Andy ‘The Hammer’ Hamilton.

Gary’s next tournament will see him play in the Premier League 2011 at the O2, London. Anderson will be making his debut at this competition, which will be shown on Sky Sports starting on 10 February 2011.

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